What have been the main challenges of starting an ethically minded business?

What have been the main challenges of starting an ethically minded business?

Understanding how to market it to the widest audience and not ending up as a worthy niche – we choose to use organic flour, seeds and as many other organic ingredients as possible but didn’t go for organic certification for our bread. Some of our customers associate organic with more expensive and we wanted to offer a quality product at a realistic price to as many people as possible. It’s worked – we have a very broad customer base who love good bread and are prepared to make it a priority in their shopping.

What role does community play in your life?

I feel part of my local community here in Somerset – around Tracebridge and Wiveliscombe; as people have come to rely on us providing their weekly loaf. Gordon and I feel that being the bakery gives us a real place in the community – it feels like a community service! So much so that when we got snowed in Gordon delivered the bread in a wheelbarrow! I’m a Quaker and that community of Friends with its values plays an important part in my life too. Although making meringues on a Sunday morning in the cooling bread oven gets in the way of going to meetings too often!

What have been the main challenges of starting an ethically minded business? Photo Gallery




What is Wwoofing’ and how has that helped your business?

Wwoofing’ is World Wide Opportunities on Organic Farms – an international movement matching travellers and volunteers with hosts who are engaged in some kind of land-based activity. We have received over 60 WWOOFers over the last couple of years who come and live as part of the family and help in the bakery, work in the veg patch and with managing the woodland and getting wood for the oven. We’ve made lots of friends and it’s inspiring to meet so many people who are trying to discover their world in a different way.

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